Move producer Jerry Weintraub once said “Why do they need you?” What is it about you that makes you unique. For example, what is it about Matt Damon, that makes him a great actor for the roles he plays? What is it about Brad Pitt? What makes him unique and irreplaceable?

I spend a lot of my time at work presenting design work, whether it’s in the concept, design, or production stage. I’ve had great presentations, good presentations, bad presentations, and train-wreck presentations. Along the way, I’ve observed that there’s a few aspects great presentations have. These are the seven C's of great design presentations.

This is the paradox: as designers we must generate as many possible futures, freely exploring, but we must also have incredible persistence and focus to make one of those ideas come into being a reality.

The 12 best books I read this year, and why they matter. Features the design books, stories, and books with valuable lessons.

Defining a vision takes experience and insight, which does take time to gather. It is not a quick, or simple task, but it can be extremely rewarding. In order for a vision to be successfully adopted, it must: align with how the business operates and thinks, solve a real problem that users face, be communicated clearly, and come at the right time.